foto: Joan Lluís Arruga
David starts his career in the sports daily Marca as writer. He soon joins El Pais in its very beginnings, as responsible for the graphic direction. He has access to a key position in the production and final editing of the newspaper and assumes the creation of El País Semanal. In times of innovation he introduces colour, rationalization and technical progress influencing in quality, saving time and costs. He develops El Viajero, Ciberp@is, Motor, Salud, Babelia, etc… He is responsible for the stand content of El Pais in Arco. He participates in the launchings of Tiempo magazine and Tribuna Vasca newspaper. He designs the bilingual magazine Ronda Iberia maintaining for several years the graphic consultancy. He later collaborates with the Government Spokesperson Office. Then Paris. He joins Elle magazine becoming immersed in the fashion world, with outstanding designers, photographers, international illustrators and other professionals from creative disciplines.
With the architect Gae Aulenti he develops the Gare d’Orsay Museum graphic identity and publishing system. He participates in the design of circulation routes and signaling program. Back in Madrid with JWT he assumes, among other advertising tasks, the creative direction of the Diamond Information Centre. He collaborates with the Menéndez Pelayo International University in redefining its visual identity program, publications design and extensive communication program. He dedicates two years to the launching and implementation of Canal+, responsible for providing the channel with identity codes pioneer in this media. He introduces key technological advances to lead the forefront of TV space production, self-promotion, etc. He designs Canal+ magazine.
For two years he is part of the Ex’92 curatorial team. He develops, designs and directs the opening ceremony program, from the formal events to the shows that will be broadcasted live in 60 countries. He plans the opening communication program for a group of more than 200 international journalists covering the Expo. Again in JWT, he deals with the creative direction of pan-European accounts and the global launching of a consumer brand. After a long and intensive return to El País, he sets aside printed paper and creates www.aaaaarte.com, an internet initiative focused on news in art, artists, exhibitions, events and museums. He develops signaling and communication programs for ONCE, contributing to the visual identity of two of its new headquarters. He is granted with significant international and national recognitions both in publishing and advertising.
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Experience with major clients and brands:
Kraft Foods, Unilever, ONCE, Heineken, Kodak, Rolex, De Beers, Ford, UIMP, Expo’ 92, Canal+
Editorial: El País, Elle París, Tribuna Vasca, Tiempo, Ronda Iberia
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