Enrique Gonzalez

foto: Joan Lluís Arruga

Enrique González

Although he started in the incipient advertising business as media planner, Enrique chose his vocation to be copywriter, and has dedicated a great part of his professional life writing ads, campaigns and literature of all kinds for brands, companies and projects where he has been involved. He considers his major contribution is expressed as creativity applied to brand and campaign building together with an active support to the successive teams handled. His motivation: to perform quality work, a determination always present in his trajectory and on stimulating others.
His first professional contact with advertising was in J. Walter Thompson, head of the ranking in the country in those years. He was promoted to executive creative director, first in the Barcelona agency and then in JWT Spain. During his fifteen year stay in the company he participated in a large number of campaigns, working hard on new prospects and maintaining clients, a more difficult task in which he considers himself a lucky guy.
On returning to Barcelona as executive creative director in Bassat Ogilvy & Mather, he took charge of the extensive agency client portfolio and helped in its consolidation and growth, leading an excellent creative team.
Another multinational agency, Leo Burnett, proposes him to launch its office in Barcelona. From the analysis of this project, however, something new emerges: the creation of an independent agency with three excellent professionals Ferrer Martin Ramon González (FMRG), where he takes the lead as manager, and later on as president. The agency is sought by major brands with decisive communication commitments, some with international markets and others with very specific or select targets.

After more than a decade of independence, Enrique and his agency establish contact with the Barcelona office of Lowe Howard-Spink, a multinational agency based in London, with outstanding creative credentials. Both agencies merge and shortly Lintas also, as result of a global merging of Interpublic Group networks, with Enrique presiding the resulting Barcelona agency. It then has more clients and teams than ever but times are not easy and the Lowe Worldwide Group, after absorbing Lintas, changes shortly its policy and international priorities, disinvesting in Europe. FMRG, seven years after merging, decides to recover the agency and become independent again. The brand is 20 years old.

Motivated with his partners in offering their clients more services, Enrique promotes the integration in a project in the making: Compact Response Group. Shortly after, with the group crystallized, paths diverge. Enrique leaves the agency and decides to deal with change. A new project, BriskTeam, which faces a turn in its beginning, ultimately identifies definitive partners as assets in the formulation of value proposition, and becomes his immediate challenge in the coming years.
Alongside his activities as head of FMRG, Enrique has been co-founder of the branding and visual identity company Summa Comunicació, with which he has collaborated for punctual projects since its beginnings in 1989. In 2008 Summa obtained the major recognition in its specialty: the National Design Award. Enrique has also participated in numerous advertising juries including the graphic jury at the Cannes Lions International Festival representing Spain. He has been a member of the ADGFAD board and the BestPack organization, a platform that recognizes excellence in Food and Beverage Communication in the Alimentaria International Exhibition. He has given courses at Blanquerna Faculty of Communication Sciences belonging to Ramon Llull University, and his articles are frequently seen in professional journals.

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Experience with major clients and brands:

Nestlé, Pastas Gallo, Agrolimen, Codorniu, Unilever, Astor, Antonio Puig, Lotusse, IWS, Galerías, Braun, Kodak, Ford, Pirelli, Merck, Inibsa, Lilly, Novartis, DKV Seguros, Fira de Barcelona, la Caixa, Obra Social CaixaCatalunya, ICV, BNG, Síndic de Greuges de Catalunya, Hospital Sant Joan de Déu, Fundació Ulls del món, Fundación Cors Units.

Enrique González

666 584 879